11th May 2021
Overview. Clampit is a bicycle lock designed to eradicate bike theft. It is fitted to existing street furniture, operated via a user's mobile and is free to the cyclist. Clampit’s markets are universities and colleges, train stations, hospitals, public sector buildings, private sector businesses and city centres. The unit is attached to standard Sheffield stands, displays a sponsor’s advertising area, and secures the user’s bicycle with a large 12mm chain. Clampit will be available in late 2021.
Ambition. A Home Office study in 1997, when journeys by bicycle in the UK were less than 1,4% of all journeys, reported that the total loss from bicycle theft to be ‘in the region of £250 million per annum for England and Wales’. (https://trl.co.uk/sites/default/files/TRL284.pdf). With inflation running at 57.73% since that date, the present value of £250m is therefore £394 million. The Cycling and Walking Investment Strategy published in 2019 records that the government is investing £1,2 billion to increase the number of journeys to 2,8% by 2025. When that point is reached, the cost of bike theft to the UK economy is likely to be in excess of £750 million each year. It is this that Clampit is seeking to eradicate.
Partners. Initial prototype funding came in the form of a grant from Innovate UK. KTN and the Green Growth Platform at University of Brighton, British Transport Police, Network Rail, Oxford University Estates Facilities have guided us. Solent Transport have agreed to fund the commercialisation, accreditation and the pilots for proof of effectiveness in Southampton and Portsmouth prior to roll out. Accredited members of the Master Locksmiths Association will install Clampit units throughout the United Kingdom.
Customers. Clampit’s customers are the owners/managers at the markets listed above. They see value in Clampit’s ability to deter bike theft, the incidence for which they are held responsible. We will therefore target Facilities Management at universities, colleges, NHS Foundation Trusts, and large private sector businesses, the Directors of Property and Highways for council-managed properties and security managers at train operators. The cyclist is also our customer.
Project team. The project team comprises Guy Mason Chairman (https://www.linkedin.com/in/guy-r-mason ), Patrick Darlington CEO (https://www.linkedin.com/in/patrick-darlington-448b4121 ), Nick Henry Technical (https://www.linkedin.com/in/nick-henry-a2125836) and Prof Shakeel Ahmad (https://www.solent.ac.uk/staff-profiles/academic-profiles/shakeel-ahmad/shakeel-ahmad).
How to use. Any user must register on the Clampit.co.uk app, then use the mapping page to find a Clampit unit. On arrival at the chosen Sheffield stand, the user engages with the lock by positioning their mobile phone close to the unit to activate a flashing green LED light. Once the chain is threaded through the bike securing both frame and rear wheel, the user lowers the shutter door, which will then stay shut, and the LED will stop flashing. The bike is then secure. The shutter door is unlocked in a similar way.
Marketing plan. Once the Clampit unit has Sold Secure gold accreditation, Solent Transport officers will check that it is suitable for a public launch at a 1-month pilot outside Southampton Civic Centre. Thereafter 2 2-month pilots to prove its effectiveness at deterring bike theft will be located in each of Southampton and Portsmouth City Centres supported by video evidence.
After Clampit has proved its effectiveness, we will target known bike theft hotspots (recorded in www.police.uk) in Southampton and Portsmouth only in the first 3 months and throughout the whole of Hampshire for the second 6 months. 3rd and 4th quarters will be guided by towns with the highest bike theft and will include Brighton, Bristol, Bournemouth, Oxford, Cambridge, St Albans and the 32 Borough Councils in London. Research has revealed contact email addresses for when the time comes. In Year 2 we target the Midlands, South Wales & Norfolk and in Year 3 Manchester and the North. We will be prepared for referrals anywhere.
Social media will form an important feature in our investment. In respect of each trade sector, we have identified our target, the audience and the message to whom it is directed, and when we plan to start. We plan to focus on our customer who buys the unit as well as the cyclists, particularly those who demand a secure anti-theft deterrent.
6th September 2019
Cycle County Active County Essex 2019 presentation
29th March 2019
The Rose Bowl Southampton which hosted VentureFest South at which Clamp-IT was demonstrated and Yellowbike pitched for equity investment to pay for pilots, the cost reduction exercise and for a sales and service team for Clamp-IT.
30th January 2019
The Royal Society in London hosted the Rushlight Show at which Clamp-IT was presented and exhibited.
5th December 2018
Presentation delivered to Innovation Showcase at Cycling & Walking Conference
3rd December 2018
21st November 2018
Yellowbike will be introducing Clamp-IT at the Cycling & Walking Innovations 2018, KIA Oval Cricket Ground on Thursday 5th December.
Clamp-IT - Disruptive bike security
Clamp-IT is a Bike Security Network.
Offering a new deterrent to bike thieves, Clamp-IT seeks to change the lives of all cyclists by providing a network of secure bike locking facilities where ever they go. Accessed through their mobile and located on existing bike stands in city centres, railway stations, places of work, outside gyms and places of entertainment, Clamp-IT offers greater security than hitherto available on the street.
In the same way that the storage of data moved from a local computer to the Cloud, bringing simplicity to the user, reliability and access anywhere, so will Clamp-IT be another market disrupter by providing security as a service, managing a cyclist’s security, taking their liability and letting them get on with an active cycling life.
Clamp-IT is highly configurable, both in operation and in the commercial model. We can support a range of scheme designs, including those that are free to the user when there is appropriate sponsorship.
4475 bikes are stolen every day in England and Wales – equivalent to one every 19,3 seconds. Our mission is to eradicate bike theft.
Come and visit our stand, listen to our presentation, read our short flyer or visit our website. Best of all, when available, sign up for free and try out our Clamp-IT service and tell us what you think?