THE YELLOW BIKE COMPANY LTD
Last reviewed November 2018
The Yellow Bike Company Limited (“We”) are committed to protecting and respecting your privacy. For the purpose of data protection legislation we are known as the “data controller” and are therefore responsible for what happens to any information about you that you provide when using our website.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By continuing to use our website, and opting in to this Policy you are accepting and consenting to the practices described in it.
INFORMATION WE COLLECT FROM YOU
We may collect and process the following data about you:
- Information we collect about you. With regard to each of your visits to our Website we will automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
- Information we receive from other sources. This is information we receive about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data if we intend to share that data internally and combine it with data collected on the Platform. We will also have told you for what purpose we will share and combine your data. We are working closely with third parties (including, for example, business partners, sub-contractors in technical and payment services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our website, or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
- Information you give to us. We will use this information:
- to provide our Services,
- we may use the information to improve our Services;
- to provide you with information about other services we offer that are similar to those that you have already subscribed for;
- to monitor the usage, improve and administer out Website and the Services;
- to enable us to aggregate user profiles and information in order to improve and provide further services to you;
- to prevent or detect fraud or abuses;
- to ensure that content from our Website is presented in the most effective manner for you and for your computer.
- Information we collect about you. We will use this information:
- to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our Service, when you choose to do so;
- as part of our efforts to keep our Website safe and secure; and
- to make suggestions and recommendations to you about other services that may interest you.
- Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).
DISCLOSURE OF YOUR INFORMATION
You agree that we have the right to share your personal information with:
- Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.
- Selected third parties including:
- business partners, suppliers and sub-contractors for the performance of any contract we enter into with them;
- analytics and search engine providers that assist us in the improvement and optimisation of our Website;
- credit reference agencies for the purpose of assessing your credit score where this is a condition of Registration.
- We will disclose your personal information to third parties:
- in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
- if Digital Decision Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
WHERE WE STORE YOUR PERSONAL DATA
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (the “EEA”).
It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.
By opting in to this Policy, and by continued use of our website you provide specific consent to the processing of your personal data outside of the EEA.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Our Website may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have a right to request the details of the personal data that we hold about you, and about how it is used. This type of request is knows as a “Data Subject Access Request”.
You also have the following rights:
- To request we correct your personal data if it is incorrect or out of date;
- To request that we restrict the processing of your personal data;
- To request that we transfer your personal data to you in a “portable” form;
- To request that we erase your personal data (known as “the right to be forgotten”);
- To restrict the way we are using your personal data;
- To withdraw consent to us holding/using your personal data (either in its entirety or for a particular purpose).
If you would like to make any of the above requests, please contact us at firstname.lastname@example.org. Please note that we will not be able to restrict or erase personal data in some circumstances for example where the law does not permit us to do so.
Should you wish to complain about how we have used your personal data, please contact email@example.com in the first instance. Should we be unable to resolve your complaint you have the right to refer your complaint to the appropriate regulator which is the Information Commissioner’s Office (www.ico.org.uk).